Do you work with a company that does not yet have a clear brand?

Yes. Many companies operate for years without being able to say, in one sentence, who they are. That is not shameful and it is not a reason to buy a logo pack.

If people outside or inside do not understand what you do, the problem is communication and position, not “a more modern look”. What follows may be identity, a website or simply a working language.

The branding and visual identity page starts from that situation, not from a service definition.