Products
When do you need a digital product, not a website?
When the problem is a workflow, not a public presence.
A website is right when you need to say who you are, orient people, sell, hire or publish. It is an interface to the outside.
A digital product is right when the problem lives in operations: spreadsheets, messages, exceptions, things that exist only in a few people’s heads. A handsome page will not help there. A tool with a clear job will.
VoucherOps is the example from our own house: it did not start from “let’s make an app”, but from operational chaos that had to be held. If that sounds familiar, start with digital products and automation or with VoucherOps.